Why Direct Marketing?


Our direct marketing campaigns are measurable so you can see how much profit they generate for you. We want to change your thinking from ‘marketing spend’ to ‘marketing investment!’


Our campaigns can be tested and then rolled out over a period of time that suits you. This allows you to best manage your budget and resources to ensure you can give customers the service they deserve when they respond.


Direct Marketing will bring you new customers, help keep the customers you already have, and get them to spend more! We can reduce cost per acquisition, increase retention and your customer lifetime value.

Customer relationships

Direct Marketing is the most effective method for building customer relationships and loyalty on a large scale. Get to know your customers or somebody else will!


We can automate elements of your marketing and customer communication to help keep your marketing team lean and mean.

"When the economy slows, marketers start feeling the pressure to invest more in tactics that show better ROI….. Marketers are going after better measurement for their dollars."

Marketing Sherpa ‘Marketing during a downturn’ special report

Copyright © Practical Marketing  |   Terms of Trade   |   Privacy Statement