The Practical Marketing Gift Card Solution

We can provide a fully managed service including provision and management of gift card program, support, manufacture and distribution of cards direct to stores, transaction reconciliation and reporting:

  •  Backed by an authorised deposit-taking institution (ADI), regulated by APRA
  • Uses existing EFTPOS network so overcomes POS inconsistencies between stores
  • Closed loop so cards only accepted in the stores you nominate
  • All transactions processed in real-time
  • Cards invalid until activated at POS at time of purchase
  • Expiry date activated at time of purchase
  • Full financial reporting including gift card sales, redemptions, outstanding balances, expired value
  • A branded gift card website where customers can check remaining value and expiry of their gift cards.

Facts About Gift Cards.....

55% of gift card recipients require more than one trip to the store

(Standard Register’s 2001 “National Consumer Survey of Plastic Card Usage and Awareness”)

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Less than 86% of gift card holders ever redeem the full value of their gift cards.

(Standard Register’s 2001 “National Consumer Survey of Plastic Card Usage and Awareness”)

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Retailers switching from paper gift certificates to magnetic stripe prepaid gift cards realised a year over year sales jump of 15% to 45% on prepaid cards.

(Standard Register’s 2001“Survey of National Retail Card Issuers”)

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