Direct Mail

Australia's leading innovators with direct mail.

Over the last decade Neil White, Director, Practical Marketing has proved himself as one of Australia’s leading innovators with direct mail. His skillset is unique, a qualified practicing direct marketer with the most complete understanding of all mail manufacturing processes.

As an early adopter of technology Neil has been integral in driving many of the success stories of innovative direct mail products like one-piece or self mailers, VDP digital printing, Impact Mail and web to print applications.

Practical Marketing understand Direct Mail like no agency, printer or mailhouse. We can supply innovation to maximise cut through, and provide solutions to suit every budget. Our campaign management and production control are second to none.

Contact us for the ultimate direct mail solution.

Under previous employment we helped create these success stories.

    Westpac travel FCWestpac travel inside

Credit Card acquisition - 6.64% "double the response rate of the previous "champion" pack"

ADMA Award for effectiveness


23% response rate from Australian doctors.


“The greatest instigator of customer feedback in the history of the magazine!”

Grant Arnott, Editor, Marketing Magazine

"Neil White is a self mailer & data guru, his knowledge is quite extraordinary for data but also for knowing exactly what will & won’t work immediately.

Great for ideas & concepts. He will usually provide a concept outline within the same day or hours & costs with 24hrs.

Jodie Mussared, Advertising Agency Production Manager

Our innovative
Solutions include

  • One-piece or self mailers
  • Pullouts
  • Peel and reveals
  • Integrated response forms and Reply envelopes
  • Impact Mail – shapes
  • Variable messaging and Personalisation
  • Full colour VDP – digital printing
  • Fundraiser packs
  • Customised web to print
  • Email and Website integration - unique url’s
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