PIA & ADMA team up for Marketing Services Essentials


Printing Industries Association(PIA) and ADMA have teamed up to provide a new training program for the print industry. Marketing Services Essentials explores value add marketing services that could be provided by printers who wish to expand beyond their core business of printing. The course is delivered by Practical Marketing Director, Neil White, whose experience as National Product Manager – Direct Marketing & Digital for Penfold Buscombe (later acquired and rebranded as GEON) saw the Penfold Group of print companies become a hugely successful provider of marketing services to many of Australia’s major Corporates.

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